It’s the lifeblood of brands and the most exciting, fun part of our job. However, it’s also the most difficult and frustrating. Most categories are over-served with products / services and there’s a high failure rate of new products.So, what’s the best way of innovating? In short, sharp thinking combined with high octane creativity.
I can help you analyse the opportunities out there and establish your innovation platforms. I can then turn these platforms into great ideas. I’ve got a broad creative network that we can draw upon to help create new ideas. I facilitate creative workshops, I can write concepts and help you select the winners